"A Picture is Worth a Thousand Words"
Selling property is already hard enough, and like Fred Barnard said "A picture is worth a thousand words". Hiring a professional photographer will not only sell your property faster, but studies have shown that it also increases the listing value for homes over $200,000. The National Association of Realtors study showed that homes that had professional photographs taken were sold more than twice as fast than those without professional photos. Many times photographs are the first impression for a buyer and if the photographs are not great, you may be loosing buyers. More and more buyers are using the internet to help comb through the enormous amount of properties that are available. If you could make your listing stand out, why wouldn't you?
Professional photographers know which angles and lighting are best to capture the amazing aspects of the property and make it more desirable. Most buyers are driven to see a property out of emotion, so use great photographs to attract them to want to see the property. Professional photos serve as the frontline of your marketing strategies. It makes sense to make professional photography part of your marketing techniques to get more traffic to your listing. Let the photos do the talking.